Cup Noodles

Adulthood is Hard

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Nissan Cup Noodles is a fameous Japanese-based company created to supply needed nutrients during a food crisis. Since then, they have become an iconic quick meal worldwide. 

We were instructed to lean primarily into text, and keep all images very minimalistic. For the text, we landed on "Adulthood is Hard" because adulthood really is hard, but Cup Noodles are easy. 

Art Director: Athena Michaels 

It turns out that life insurance and health insurance are different things. Cup Noodles, Adulthood is Hard.