The Dark Side of the Moon Pie
Subway Takeover Experiential Social
For a candy brand subway takevoer, we chose Moon Pie. It's a classic over 100-year-old brand, but we descided to modernize the logo and create The Dark Side of the Moon Pie.
Art Director: Taylor Martin
These new Moon Pies would be both dark and white chocolate, double sided, just like the fortunes within the package!
In addition, Moon Pie will provide fortunes right at the subway itself.