Moon Pie

The Dark Side of the Moon Pie 

Subway Takeover Experiential Social 

For a candy brand subway takevoer, we chose Moon Pie. It's a classic over 100-year-old brand, but we descided to modernize the logo and create The Dark Side of the Moon Pie. 

Art Director: Taylor Martin 

These new Moon Pies would be both dark and white chocolate, double sided, just like the fortunes within the package! 

In addition, Moon Pie will provide fortunes right at the subway itself.