Why is copywriting last?
Because copywriting has a little bit of every writing style:
Creative writing: making connections that require tilting the painting to the left and wearing orange sunglasses to get. Creative writing is all about those abstract details, connections, and leaps in logic.
Poetry: maneuvering within a set format or rhyme scheme, and still be able to make something unique and surprising despite the constraints.
Academic Writing: researching and find those fascinating nuggets of information that can carry an entire campaign is vital for a copywriter. Plus, knowing how to edit and to never trust that a first draft is gold.
Professional Writing: Taking a huge concept and distilling it into it's essence, all while being as clear and concise as possible.
Journalism: Asking the right people the relevant questions, to discover why they are passionate about a topic and how to connect and understand them.
All of this is copywriting. Becoming a copywriter has been an adventure in compiling every type of writing I have encountered, and making something new.